Untangle the short introduction/pitch for your heart-centred business. When you’re talking to people you need a quick way to tell them what ballpark you’re in and give hooks so they want to find out more. But talking about yourself this way is really hard for a lot of us!
This guide helps you understand why it can be a struggle, what the intro needs to do, and how to make the process easier. It includes an exercise to follow through to a prototype introduction.
More important than techy implementation is understanding how your site can draw readers in and get the right messages across.
This three-part guide covers taking ownership of your message, understanding what visitors need so they engage with your site, and putting writing and design to work. Recommended for anyone starting or improving a site.
A primer on visual design and how it can strengthen or sabotage your message. Visuals are powerful, and whether you’re designing your own site (or documents) or instructing a designer, you need to plan to create the right impressions.
Covers colour, fonts and layout, with easy-to-read info and exercises to help you put it to use in your own site.