Why is it so hard to say what you do?

Hands connecting jigsaw pieces

The introduction or ‘elevator pitch’. Those one or two sentences you prepare for opening networking conversations or adding to your website or materials. On the face of it such a simple thing, but the cause of massive frustration and soul-searching. I’m on a course at the moment about selling (in […] Read more »

A struggler’s guide to getting visible

Person in spotlight image

If you build it, they will come. Well, maybe. I’m increasingly sensitive to ‘experts’ giving the impression that if you show up – through a website, social media, ebook, networking event or whatever – an audience will appear as if by magic and bear you along on the wings of success. […] Read more »

The election 2015 communication circus

The election 2015 communication circus - from sad clowns to boybands.

One of the main criticisms levelled at politicians has been that they are ‘out of touch’. The traditional parties have certainly borne that out in their campaigning and communication for this year’s general election. Their bubbles have drifted so far from reality that they don’t seem to know how to […] Read more »