This is a term that popped into my head the other day. I was pondering ideal clients, niche, etc, as I do every so often.
I’ve always struggled with it, and I know I’d help myself if I were clearer. The thing is, I kind of know who I’m aiming at, even though it’s rather broad and cloudy and – here’s the point – resistant to a short label.
It’s the people who are building the new world, or the new story of the world. The people who are the foam at the edges as the tide comes in.
I keep spotting myself using ’21st century’ as an adjective. It’s a shorthand for the way the world is, with the problems that face us and the trends in society, and for the way we ought to be operating to be in tune with that. So much in society, and particularly in the news, is still running patterns of the late 20th century.
It’s part of what I talk about in my book Crowd/Control, and over at The Upward Path. That idea of living in a time when the human path forks, and we can choose to move into a better potential or a grubby cul-de-sac.
Who are they then?
So, who are the 21st century growth tribe? Creative entrepreneurs, personal development folks like coaches and therapists, thought leaders, social and community enterprises, the ecosystem of creative and ethical microbusinesses, self-realisers, potential uncoverers, compassion leverers, truth tellers, idea makers, tech channellers, crowdsourcers … Read more »